May 2, 2015 all-day
Victoria YuE-mail



Stand Up and Soar for Children’s Mental Health is our awareness campaign for Children’s Mental Health Awareness Week 2015. Below is a comprehensive toolkit for your community to adapt and use as a guideline. We will continually update this page with more information regarding events in your area.


National Children’s Mental Health Awareness Week is dedicated to recognizing the importance of children’s mental health as part of the federal Substance Abuse and Mental Health Services Administration (SAMHSA)’s Public Awareness and Support Strategic Initiative. In Texas, awareness is more important than ever. One in five children and youth have a diagnosable mental health need.This could be due to lack of knowledge and access, or stigma. Whatever the reason, children and families need to know it’s okay to seek help. So help us recognize Children’s Mental Health Awareness Week on Saturday, May 2, and Stand up and Soar for Children’s Mental Health!

Strategic Plan

The Texas System of Care has created a public awareness campaign to support SAMHSA’s key messages: to raise awareness about the importance of children’s mental health and that positive mental health is essential to a child’s healthy development from birth.  We will again celebrate the theme,“Stand up and Soar,” to continue building momentum and branding across the state, and we ask for our system of care champions’ support. We aim to reach parents, youth and families across Texas who may be struggling with mental health issues through guerilla marketing, social media, creative partnerships and press. Below we outline each tactic, and how our champions can personalize and apply those strategies to their individual communities.

Press Release

A press release is a distributed announcement containing the who, what, where, when and why of an event. It should be sent out to all relevant organizations, including but not limited to local media, your mayor and local politicians’ offices, commissioner’s court, relevant university groups and community stakeholders. Press releases should be one page and sent out early in the morning the day of the event. Often you can send a press release out early with an embargo until the specified date to give organizations advance notice. You can find a sample press release here:

Stand Up and Soar for Children’s Mental Health

In 2013 the NFL fined Brandon Marshall, a player from the Chicago Bears, $10,500 for wearing green shoes on the field in recognition of Mental Illness Awareness Week. Marshall was diagnosed with borderline personality disorder in 2011, and has been a vocal advocate for awareness ever since. SAMHSA has identified a green ribbon with mental health awareness for many years. We plan to continue the color association since media attention on Marshall catapulted green shoes and mental health awareness into the public domain.

Stand up and Soar for Children’s Mental Health was a successful 2014 Awareness Day event, with all participants donning green shoes and flying or carrying kites. Shoe type doesn’t matter. If participants want to wear tennis shoes, Keds, flip flops, boots, etc. they can so long as they are green. Green shoelaces or pinning a green ribbon to shoes are also cost-efficient options. We suggest a mile long walk to match all fitness levels. We strongly encourage you to reach out to your city’s event department to secure all necessary city permits with as much lead time as possible.

Kite Flying and Awareness Day Activities 

At the end of the Stand up and Soar for Children’s Mental Health Walk, participants and others who wish to join will participate in kite flying, games, a raffle and more to recognize children’s mental health. A park or school area will be ideal. The Texas System of Care’s logo is a kite. With all the System of Care champions participating, the kites send one cohesive message across the state.

We encourage you to invite local schools, gyms, youth serving organizations, etc. to participate in the walks and awareness day activities (See more in the Creative Partnerships section). An Eventbrite registration link will also be available for the Austin event.

Art Contest


The Mental Health and Substance Abuse Division of the Department of State Health Services (DSHS) and the Texas System of Care are hosting the 4th annual statewide creativity contest to promote Children’s Mental Health Week, May 3-9, 2015. The theme for 2015 is “Stand Up for Mental Health.” There are threecategories: Writing, Poster, and Video creation.  Winners in each category will be recognized on Children’s Mental Health Awareness Day, May 7, 2015.  Thewinners’ work will be displayed at the Texas State Capitol on our exhibit promoting Children’s Mental Health Awareness Week and will be posted on both the DSHS and Texas System of Care sites. The top submissions in each category will also be included in a survey distributed to participating schools and communities so that participants may vote on the winning entries. The survey will be available on this page by mid-April.

Learn more about contest rules, eligibility, deadlines and more. 

Social Media

Social Media offers a cost-efficient way to cross promote efforts. We will continue our Stand Up to Stigma social media campaign this year. We invite everyone to take photos of their green shoes (green shoe selfies) and post them to our Facebook page. Below is an example from 2014:



Also, below are sample tweets and Facebook posts folks can use to spread the word:


  • Today is CMHAD! Communities in TX will #standupandsoar to raise awareness. #TxSOC
  • Fact: 1/5 kids have #mentalhealth needs. Today let’s make sure they know we care #standupandsoar #Texas
  • We hope you have your green shoes & kites ready. Lets #standupandsoar for #CMHAD! #TxSOC
  • Be a voice for children’s #mentalhealth. #CMHA Week 2015, Let’s all #standupandsoar
  • #Standupandsoar for children’s #MH. Join our #CMHA Week green shoe walk & kite flying ceremony here: [LINK TO YOUR EVENT]


  • Today is Children’s Mental Health Awareness Day! Communities across Texas will Stand up and Soar in support of raising awareness for children’s mental health. Will you stand with us?
  • One in Five children and youth have a diagnosable mental health need. Let’s make sure they know we care, and that a group of devoted people are working hard daily to change this. Stand up and Soar with us on Children’s Mental Health Awareness Week. Join our walk and kite flying ceremony here: [LINK TO YOUR EVENT]
  • Today we’ll Stand up and Soar for children’s mental health. Wear your green shoes and meet us at [LOCATION]. From there we’ll walk to [lLOCATION] for our kite flying ceremony. Open to all but please register here: [Registration Link]
  • In support of Children’s Mental Health Awareness Week please share & change your profile picture to our Awareness Week logo:



Creative Partnerships

In order to hold a successful event we will seek out creative partnerships within our communities. Possible partnerships include parents, colleagues, mental health providers, local gyms and youth serving organizations. You can find a sample letter of interest here:

For the walk it would be beneficial to engage the above groups, but especially local gyms and running groups who can spread the word within an active community, possibly leading to more participants. Encourage trainers to wear green shoes or shoelaces the day of the event as an additional guerilla marketing tactic to raise awareness for the walk and kite flying ceremony. We encourage posting printed materials within the gym and on windows of stores along the walk route; however, there will likely be a cost unless one of the creative partnerships agrees to sponsor the printed materials. You can find a sample letter of interest for a gym or runner’s group here:


Local media is an efficient and cost-free way to raise awareness for your organization’s efforts surrounding Children’s Mental Health Awareness Week. Call your local TV stations and ask if they can add an event to their “daybook.” This daybook contains daily, local events for coverage consideration.  Also submit a media advisory to the TV station and your local paper’s calendar. Please see a sample media advisory here:

Email morning producers from your local TV station as well as managing editors from local papers to explain why the events are important, as well as offer an expert from your organization as a guest on the show to discuss children’s mental health. Be sure to include the example press release with your pitch. You can find a sample pitch here:

We also encourage your organization to submit an opinion editorial (op-ed) to a local paper for consideration. An op-ed should be no longer than 750 words and have a clear takeaway or call to action. You should submit the op-ed approximately a week prior to Children’s Mental Health Awareness Day, giving editors a chance to review the piece. Successful op-eds typically contain current news information to keep the piece relevant, whether that is legislation, the awareness day or a current event. Be sure to preview your area’s events in the op-ed. You can find example mental health op-eds here:

Austin Event
Date: May 2, 2015
Location: The walk will begin at the South Steps of the  Austin State Capitol, 1100 Congress Ave, Austin, TX 78701
Please park in the Capitol Visitor’s Garage (Free on weekends) at 1201 San Jacinto Blvd. Following the walk we will begin kite flying, games, raffles and more at Wooldridge Square Park at 900 Guadalupe Street.
Time: We will gather at the Capitol at 11 AM to hear words from partners and begin our walk at 11:30; We anticipate park activities to begin at Noon.

Route 2015

Event Speakers:

JayStylesPhotoJay Styles is host of “Afternoons with Jay” on Mix 94.7. He’s had an extensive career in radio since 1995, beginning as a radio DJ in New York.  Jay embarked on his first Courage Walk in 2014, walking 20 miles a day for five days to raise awareness for depression and Post Traumatic Stress Disorder among military veterans. He will complete his second Courage Walk in April 2015. Jay works closely with Austin Dog Alliance, recognizing the importance of military service dogs. Jay is an inspiration to many individuals who were once afraid to seek help.


Event Booths and Participants:

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Snapology Austin provides a fun environment for children to learn STEAM (science, technology, engineering, art, and math) and literacy concepts using LEGO® bricks at summer camps, birthday parties, after school enrichment, school holiday workshops, and more!

Snapology Austin is setting up a LEGO booth and generously donated our raffle grand prize – a spot at the Snapology summer camp. Thank you, Snapology, for supporting CMHAD!









Kids in a New Groove provides Texas youth in foster care with a committed one-on-one mentoring relationship through weekly private music instruction, giving students the ability to build concrete strategies for life-long success.

We will hear performances from youth who are part of Kids in a New Groove. They will also have an information booth at the event. Thank you to Kids in  New Groove for your support!







Austin Travis County Integral Care provides community based behavioral health and intellectual and developmental disability services for children and adults.  Services include a 24/7 Psychiatric Crisis Hotline (472-HELP), integrated health care, medication treatment, inpatient treatment, service coordination, housing, information and referral, supported living and residential services. ATCIC will have an informational booth at the event.

Tropical – Harlingen Event


Tropical – Harlingen Youth & Family had a fun filled week planned in 2014. Plans for 2015 are pending.


The Center for Health Care Services CHCS

The Center for Health Care Services (CHCS) in Bexar County is celebrated Children’s Mental Health Awareness Day May 8 with a walk to the Bexar County Courthouse. 2015 plans are pending.